Voting is now underway for the fourth annual Bras for a Cure fundraiser and this year’s entries are not only colorful and creative, but many reflect stories of how cancer has touched so many lives.

Mother/daughter duo Shirley Lyons and Toviana Jackson from Dandelions Flowers & Gifts in Eugene founded the Bras for a Cure fundraiser, because they wanted to raise money that would stay in the community and help people when they needed it most. Shirley and Toviana donate all of the money raised from Bras for a Cure to Oregon Cancer Foundation, which provides financial assistance to patients undergoing cancer treatment in Lane County.

“It’s important to have national cancer research, but people going through treatment have real financial needs,” Shirley says. “We wanted to do something to help make things easier for them.”

This year’s event started in a big way, with the first-ever community Build-A-Bra event at Valley River Center in Eugene. Radio stations KDUK 104.7 and KOOL 99.1, along with KMTR NewsSource 16, helped spread the word, inviting the public to take part. Valley River Center provided a space in center court, and Rife’s Home Furnishings provided the crafting supplies, while Macy’s, JC Penney and Lane Bryant supplied the bras.

Participants paid a $10 entry free, received a bra and let loose their creativity.

“The Build-a-Bra event was a fantastic success, and we loved seeing Bras For a Cure reach a new level and include a wider group of participants than in previous years,” says Toviana. “It was fun to see so many young people engaged in the event, and it was touching to hear their stories of how cancer has affected them personally. ”

The bras are on display at Dandelions Flowers and Gifts at 1710 Chambers St., in Eugene and online at brasforacure.com. The public is encouraged to stop by the store or browse the creations online and vote for their favorites. One dollar equals one vote, and you can vote as many times as you like. Voting ends Oct. 31. All proceeds benefit Oregon Cancer Foundation.

Community Build-A-Bra event at Valley River Center

Community Build-A-Bra event at Valley River Center

Amanda from KDUK 104.7 FM

Amanda from KDUK 104.7 FM with her creation titled “Oktoberbreast: Cheers to Ending Cancer.”

Bra created by The Duck Store

Bra created by The Duck Store